Our Story

Edelweiss founder, Ryan Karolak has worked in the high-end jewelry industry since 2008 and has extensive experience designing and selling jewelry to clients all over the world. Creating Edelweiss in 2017, Ryan leveraged cutting-edge technology to develop a direct-to-consumer model that seamlessly meets clients' needs and expectations. Ryan provides the flexibility that allows clients to get what they want, and establishes trust through a transparent and informative sales process.

Edelweiss founder, Ryan Karolak has worked in the high-end jewelry industry since 2008 and has extensive experience designing and selling jewelry to clients all over the world. Creating Edelweiss in 2017, Ryan leveraged cutting-edge technology to develop a direct-to-consumer model that seamlessly meets clients' needs and expectations. Ryan provides the flexibility that allows clients to get what they want, and establishes trust through a transparent and informative sales process.

Our Model

Direct-to-consumer platform

Items are made to order; no retail store; no inventory costs

The Result: Higher quality product for a lower price than our competitors.

"To possess an Edelweiss flower is proof of unusual daring."

- Ralph Waldo Emerson

Our Team

Edelweiss sketch artists and designers offer consumers endless choice in creating bespoke jewelry. Whether it's refining a timeless classic, or innovating and pushing the boundaries of conventional design, they collaborate with you to craft a unique, meaningful piece that lasts a lifetime.

Led by expert craftsman Alex Yarnikh, our team of master jewelers are true artists in the craft. Capable and willing to go to artistic lengths for clients, the Edelweiss jewelry team offers clients a refreshing experience in an otherwise stubborn and confusing industry.

Our Philosphy

Long ago, suitors journeyed high within the Alps to find rare edelweiss flowers to present as tokens of their true devotion. Today, we present similar treasures to you. Extraordinary jewelry that represents a milestone in your life story. Edelweiss partners with you to commemorate life’s special moments.