Our Story

Edelweiss founder, Ryan Karolak has worked in the high-end jewelry industry since 2008 and has extensive experience designing and selling jewelry to clients all over the world. Creating Edelweiss in 2017, Ryan leveraged cutting-edge technology to develop a direct-to-consumer model that seamlessly meets clients' needs and expectations. Ryan provides the flexibility that allows clients to get what they want, and establishes trust through a transparent and informative sales process.

Edelweiss founder, Ryan Karolak has worked in the high-end jewelry industry since 2008 and has extensive experience designing and selling jewelry to clients all over the world. Creating Edelweiss in 2017, Ryan leveraged cutting-edge technology to develop a direct-to-consumer model that seamlessly meets clients' needs and expectations. Ryan provides the flexibility that allows clients to get what they want, and establishes trust through a transparent and informative sales process.