6 Different Ways to Buy and Engagement Ring | Edelweiss Jewelry | Blog
6 Different Ways to Buy a High-End Engagement Ring
Engagement ring shopping isn't for everybody. The jewelry industry is both highly competitive and highly confusing to the customer. the rise of e-commerce has introduced a multitude of options for engagement ring purchases. will break down the five distinct ways you can go about buying something special for your loved one.
Option number 1: Luxury Brand Jewelry Store
Our favorites in this category: Tiffany & Co, David Yurmin, David Webb
The traditional jewelry store such as Tiffany & Co provides wide range of options of what some call "luxury jewelry." This is highly refined jewelry that uses precious and semi-precious gemstones such as diamonds and sapphires and traditional precious metals such as yellow gold and platinum. The product is predominantly "casting" jewelry, which is jewelry made with molds and is not as fine and durable as handmade jewelry. These brands charge a hefty markup because you're getting something with their name on it and they have the popularity to do so. That's not to say their jewelry is not "worth it," but it's important to know that the intrinsic value of what you buy from them is weighted more on the brand side of things instead of the quality
Option #2: The High Jewelry Brand
Our favorites in this category: Cartier, Van Cleef & Arpels, Bulgari, Verdura
Slightly more high-end than the luxury brand jewelry store, the High jewelry brand store such as Cartier provides exceptional from historic brands, priced at a premium. Deleting High jewelry brands mid 19th century and we're responsible for much of the elevated jewelry design that the art deco period saw. overtime, these leading jewelry brands have had to alter their business model to survive the changes in the retail jewelry industry.Most significantly, these Brands transitioned from manufacturing one-of-a-kind, commissioned pieces to manufacturing mass-produced lines of jewelry. By reducing the cost of jewelry and scaling the manufacturing process the brands have been able to retail a slightly lower quality product to a greater amount of people. wow they are not the design masters of the 1920s and 30s, many of these brands provide the finest commercially branded jewelry available in the world.
Option #3: High Estate Jewelry Retailer (NYC)
Our favorites in this category: Siegelson, Stephen Russell, FD Gallery, Fred Leighton
The high Estate Jewelry retailer is little known to the general public who plays a vital role in in big jewelry business in New York Los Angeles London and other hubs around the world. This sub industry is dominated by established jewelry and gemstone dealers who have amassed rare, collectible jewelry. These dealers and retailers sell the type of jewelry that makes news for auction sales. The price tag for these dealers is a completely different level than the luxury jewelry brand and often double plus the price of the hi jewelry brand store. This is because the jewelry that is sold is highest qualit, handmade and possesses antique value. Co-founder of Edelweiss Jewelry, Ryan Karolak worked at Siegelson in New York from 2009-2017.
Option #4: The Online Discount Retailer
Our favorites in this category Blue Nile, Helzberg, Amazon
The e-commerce jewelry industry has absolutely exploded. Blue Nile Amazon and smaller places like Helzberg dominate a huge percentage of the overall jewelry market. While the online discount retailers such as Blue Nile are perfect for some people the process and quality of the product is not always as easyor good as they make it seem. The diamonds and gemstones that these online retailers offer are not usually an issue, instead it's the quality of the jewelry design and craftsmanship that leaves a lot to be desired. By offering such a wide range of options as well as complete flexibility in terms of gemstones it is no surprise that they have attracted many shoppers. But this flexibility comes at a cost in the form of a significant drop in quality compared to the aforementioned options. It is also important to note that this selection process is not the same as "custom jewelry," which by definition can only be made by hand.
Option #5: Your Neighborhood Jeweler
Our Favorites in this Category: You tell us! Let us know in the comments below.
This category is a little bit different from the others. Your neighborhood Jeweler could be similar to any one of the options I mentioned above. In my experience about half the time the neighborhood Jeweler is really great. I'm from Birmingham Michigan where there's a handful of great ones, but I've also dealt with many businesses and know that some of the sketchiness that the New York 47th Street jewelry seen is known for Exist Elsewhere as well. What would be great is if you would share with us where you're from and if you got a great or not so great neighborhood jeweler in your area.
Option #6: Brand New Concepts
Our favorites in this category: Edelweiss Jewelry and Vrai and Oro
Let's face it. The jewelry industry is ripe for something new. there's a handful of people out there thinking differently shelling thoughtfully and bring something new to the table. We are trying to do that here at Edelweiss. Our focus is on quality and price. Companies like rye and Oro are focusing on the most sustainable product possible, selling lab-created diamonds in simple, straightforward designs. These companies have seen success not only because they provide an Innovative, responsible,high end product, but because they provide an exciting immersive fire experience adelvice offers the online design plan which is and interactive, private page that connects the shopper with a high-end Craftsman team. Rings that they send you in the mail in advance of your purchase. There is a recognition across the industry customer experience and the memory of the creation of something special is increasingly important. Jewelry shopping is no longer as simple as walking into a store and picking out a piece off the shelf.